The Toon faithful made their feelings known about the club’s owner in Oxford Street on Saturday
Newcastle United fans took to the streets of London today to call on Mike Ashley to sell up.
The Magpies owner is deeply unpopular at St James’ Park and there have been numerous protests against his 11-year stewardship of the club.
Ashley put the club on the market a year ago, but the business tycoon is no closer to relinquishing control with no interested party willing to meet his asking price.
Newcastle supporters are now putting pressure on him to do a deal, with a number of them protesting outside Sports Direct in Oxford Street, the flagship store of Ashley’s company.
The peaceful protest action was organised by the London Magpie Group and took place at midday on Saturday.
Those in attendance held up banners reading sportsredirect.com,a website created in an attempt to sabotage their owner’s billion-pound retail business.
‘United Against Ashley’ banners were also placed across several locations in the North East on Saturday.
There was due to be a protest at the Sports Direct HQ in Shirebrook too, but that was scrapped after reports of increased security around the business’ base, according to The Shields Gazette.
Newcastle supporters yearn to compete for silverware again and, with Champions League winner Rafael Benitez in charge, many supporters believe they have the perfect coach to do just that.
And yet the manager has been faced with frustration after frustration since his appointment in 2016, as he finds himself restricted by the lack of funds being made available to him.
Newcastle were an exception to the rule in a big-spending summer transfer window in the Premier League.
Of all the top flight clubs in England, 11 of them broke their transfer record this summer.
Meanwhile, the Magpies’ record transfer fee remains the £16million they paid to sign Michael Owen from Real Madrid in 2005 – and that was before Ashley was in charge.